In the spring of 2014, OneNote approached Watts about creating a primary launch video for an upcoming release of OneNote.
To create a video that would resonate deeply with viewers while also imparting the immense value of OneNote, I explored how OneNote meets the needs of its users.
I began by asking how OneNote helps improve peoples’ lives; this question very quickly led me to deliberate what people really want in life, and why. After much thought, I determined that, while people often believe that what they really want out of life is money, what they actually want is what money makes possible: others’ respect for their thoughts; the ability to spend their time as they choose; and connecting with, enjoying, and feeling loved by the people around them. I wrote the following script to reflect that OneNote empowers people to make the most of their most precious assets: their thoughts, their time on this earth, and their connections with others, arguing that doing so leads to freedom and progress.
I also purposefully wrote the script in a way that would enable us (the Watts production team) to visually show how the OneNote product’s own advancements are an example of the innovation possible in an atmosphere where people make the most of their thoughts, time, and connections.
Humans, is it scary to know that our most precious assets are gifts that can be taken away?
Not if we cherish them.
Not if we cherish our thoughts...
and keep them documented and safe from spring cleaning mistakes, freak accidents, and excuses.
Not if we cherish our time….
and spend it creating the new instead of searching for or deciphering the old
spend it starting from scratch because we want to, not because we have to.
Not if we cherish our connections...
their thoughts, their input, their feedback, their schedule, their marks upon our lives.
The crazy thing is that when we cherish our most precious assets, we are free
... free to move forward.
(OneNote hero shot)
* The final video was the featured video for all non-Mac users on the official OneNote site: www.onenote.com